For Immediate Release:
May 23, 2012
Contact:
Charles Scribner, Executive Director, Black Warrior
Riverkeeper: 205-458-0095 or cscribner@blackwarriorriver.org
Francesca Zeifman, PR Manager, SweetWater Brewing
Company: 404-691-2537 or francesca@sweetwaterbrew.com
Save the Black Warrior with SweetWater Brewing Company
Annual Campaign with Black Warrior Riverkeeper in
Tuscaloosa and Birmingham: June 1 - July 7
Birmingham/Tuscaloosa –SweetWater Brewing Company is
launching its annual “Save the Black Warrior” program, which has
raised more than $35,000 to date to support Black Warrior Riverkeeper’s
water protection efforts since the partnership began in 2008. Save the Black
Warrior takes place at participating Tuscaloosa and Birmingham restaurants and
bars beginning Friday, June 1 through Saturday, July 7.
Throughout the program, people in Birmingham and Tuscaloosa
can visit their favorite watering holes and purchase “paper fish”
for $1, $5 or $10, or a Save the Black Warrior T-shirt, helping raise awareness
and funding for river protection. To see the list of participating
establishments and learn other ways to help, visit www.savetheblackwarrior.com. This
website also features an online contest to win an Arc'teryx jacket donated by
Mountain High Outfitters, who is sponsoring Save the Black Warrior along with H2
Real Estate.
SweetWater organizes “Save the Waterways”
collaborations with other Waterkeeper Alliance organizations in the Southeast,
including French Broad Riverkeeper, Mobile Baykeeper, Neuse Riverkeeper,
Charleston Waterkeeper, Apalachicola Riverkeeper, St. Johns Riverkeeper and
Upper Chattahoochee Riverkeeper.
Last year, SweetWater launched Waterkeeper Hefeweizen, an
unfiltered ale created specifically to bring awareness to the Waterkeeper
organizations, their mission, and their “Save the Waterways”
campaigns. The brew will hit draft taps across the Southeast later this
month.
“2012 is particularly exciting because Save the Black
Warrior coincides with our nonprofit’s 10th Anniversary,” said
Charles Scribner, Executive Director of Black Warrior Riverkeeper. On
June 6, SweetWater is providing the beer for “Cruisin’
on the River,” Black Warrior Riverkeeper’s 10th Anniversary
event on Tuscaloosa’s Bama Belle Riverboat.